VNDLSM - Social Media Campaign

For the launch of VNDLSM’s Government Is Not God hoodie, we executed a complete social media creative campaign that combined photography, video, and design to amplify the brand’s voice. The project aimed to spark conversation, create visual impact, and position the hoodie as both a fashion statement and a cultural commentary.

Creative Approach

Visual Direction – Focused on bold, street-level imagery with real urban backdrops to mirror the confrontational and thought-provoking nature of the message.

Photography – Captured the hoodie in raw environments ranging from street corners to metro stations, portraying it as a statement piece that belongs in everyday rebellion.

Video Content – Produced short-form videos and reels designed for Instagram, blending lifestyle footage, close-up product shots, and candid street moments to maximize engagement.

Graphic Integration – Incorporated the “Lady Justice” illustration and campaign slogan across stills and posts, reinforcing brand identity.

Storytelling – Mixed campaign imagery with documentary-style shots of people, spaces, and urban narratives, ensuring the message carried emotional and cultural weight.

Campaign Rollout

Launch Phase – Teaser posts and snippets built anticipation.

Main Phase – A mix of carousel posts, reels, and still photography rolled out daily, emphasizing different aspects of the hoodie and its messaging.

Community Engagement – Leveraged interactive stories, reposts, and styled campaign visuals to extend organic reach.

Outcome

The campaign positioned the Government Is Not God hoodie as more than apparel — it became a cultural artifact of dissent and expression. With a mix of striking visuals and bold video content, the campaign generated strong social media engagement, driving both conversation and conversions.