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VNDLSM – Launch Poster
Project Type
Design & Photography
Date
April 2024
For the launch of VNDLSM’s Acid Wash Tee (Summer 2024 Collection), we developed the full set of creative assets—from product photography to launch visuals. The goal was to capture the raw, street-inspired aesthetic of the garment while presenting it in a way that feels bold, contemporary, and true to the brand’s identity.
Creative Process
Product Photography – Shot the front and back of the garment to highlight both the minimal wordmark and the graphic skeleton artwork.
Editing & Retouching – Enhanced textures to emphasize the acid wash treatment and preserved the rich black base against the red design details.
Launch Visuals – Designed cover graphics that frame the tee with bold typography and campaign details, making the assets ready for digital release across website, socials, and promotions.
Outcome
The final visuals effectively showcased the Acid Wash Tee as a statement piece—bringing together the craft of the garment with the visual energy of the brand. This project not only delivered launch-ready assets but also helped define the collection’s overall graphic tone.
